A workflow-first CRM that unified sales, support, and reporting for a fast-growing SME.
Client: Confidential SME
Timeline: 14 weeks
Nova CRM Dashboard was designed for a Nigerian service business struggling with fragmented customer data and manual reporting.
Fytrion delivered a unified dashboard that gave leadership visibility into pipeline health, customer retention, and response quality.
The client used spreadsheets and disconnected tools, causing duplicated entries, missed follow-ups, and delayed monthly reporting.
We mapped the core workflows, designed a role-aware system, and implemented real-time dashboards with automated data validation and export pipelines.